In Efvas mind – Collaborations

The year was 2008 and much about the Grammy Awards was about to change and get updated, including the prize. Efva, with her strong connection to music, was asked to design the statuette without limitations regarding the design with the Swedish design company Orrefors as producer. Early in the process, Efva decided that the statuette could be lifted with one hand in a gesture of victory, like all the winners at the prestigious Academy Awards. “Empire State Building meets Hötorgsskrapan with musical elements was my first thought. Then it felt important that the star on the prize would be of the finest platinum, which is the most expensive material – whoever wins the prize should feel like a star. Of the evening, and forever" says Efva.

Six years later, Efva was asked to design another statuette. No less than the Polar Music prize – one of the world’s most prestigious music prizes with winners such as Patti Smith, Stevie Wonder and Emmylou Harris. To find inspiration for the design, Efva was out taking walks for four days. As for the Grammys, the statuette was created together with Orrefors, this time in glass shaped like an asymmetrical mountain, with a silver crown in the middle. Since then, Efva has annually received a special invitation to the gala with a chair by the same table as the Swedish royal family to enjoy the gala, the people and not least the music.

Efva is a true Whisky Connoisseur. The other year she was asked to make a whisky with the Swedish whisky distillery Mackmyra. Together with Mackmyra's Master Blender Angela D’Orazio, Efva's wish to make a whisky with a Nordic character in a beautiful bottle came true. Not only was she involved in finding just the right taste, she also got to design the cork of the bottle. “I’m a whisky lover and I am incredibly happy to have had the opportunity to do this collaboration.” says Efva. “Being down in Bodåsgruva with Angela and all the whisky barrels was a tickling and beautiful experience. The first time I tasted my whisky, I know that Angela noticed that I was not completely satisfied. The whisky had hints of birch sap, but I wanted to complement it with a slightly rounder taste. When I got to test it again a week later, it was absolutely fantastic. Coming home after a tough week at work and enjoying a whisky with an elegant piece of ice in a nice glass, that's a nice part of life.” Efva concludes.

The limited edition of the whisky was named "Moment Efva" and was launched online in a limited edition in the autumn of 2018 at Systembolaget and is still in their range.