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Efva Attling celebrates 30 years as a jewellery designer and to celebrate the occasion we take a closer look at some of her most iconic designs. Learn more about the story behind “Rose Petals”, a collection loved by many.

In 2003 Rose Petal was launched, a collection consisting of necklaces and earrings in two different sizes – with or without diamonds. “I’m proud of my Rose Petals”, says Efva. The shape of a rose petal, slightly hovering in silver or gold.”
“I have been inspired by a rose that grows in my garden, that I nurture tenderly. The rose is called Blue Moon, a purple rose with a wonderful scent. I bought it for my wife Eva’s 40th birthday. Back then, the rose fitted into a small pot – today it’s a magnificent, almost 1.7-meter-high rose, which blooms several times from spring to autumn. I talk to her and take care of her all the time.”

In 2003 Rose Petal was launched, a collection consisting of necklaces and earrings in two different sizes – with or without diamonds. “I’m proud of my Rose Petals”, says Efva. The shape of a rose petal, slightly hovering in silver or gold.”
“I have been inspired by a rose that grows in my garden, that I nurture tenderly. The rose is called Blue Moon, a purple rose with a wonderful scent. I bought it for my wife Eva’s 40th birthday. Back then, the rose fitted into a small pot – today it’s a magnificent, almost 1.7-meter-high rose, which blooms several times from spring to autumn. I talk to her and take care of her all the time.”


The almost floating feel of the metal, while the jewellery is big enough to turn your outfit into an eye-catcher, is appreciated by many. Over the years, Efva’s iconic pieces have been worn by many celebrities. Rose Petal in particular has been worn frequently by no other than Meryl Streep. Efva says:
“Meryl Streep received the Rose Petal earrings as a gift from Björn Ulvaeus, in connection to the Mama Mia premiere in Stockholm. I met her at the afterparty at Hotel Rival, and she called me “the Rose Petal lady”. We had a lot of fun that night. Later, she wore her earrings on several press photos for the Mama Mia movie. That made me happy, of course!”

The almost floating feel of the metal, while the jewellery is big enough to turn your outfit into an eye-catcher, is appreciated by many. Over the years, Efva’s iconic pieces have been worn by many celebrities. Rose Petal in particular has been worn frequently by no other than Meryl Streep. Efva says:
“Meryl Streep received the Rose Petal earrings as a gift from Björn Ulvaeus, in connection to the Mama Mia premiere in Stockholm. I met her at the afterparty at Hotel Rival, and she called me “the Rose Petal lady”. We had a lot of fun that night. Later, she wore her earrings on several press photos for the Mama Mia movie. That made me happy, of course!”