Jewellery for UNICEF
Efva Attling’s collection “Not for Sale” is sold in favor of UNICEF. Learn more about Efva’s thought behind the design, and how the collaboration support UNICEF’s work for children’s rights.
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- Jewellery for UNICEF
Over the years, Efva Attling has collaborated with a number of aid organizations, and over 14 million SEK has been donated. In connection with the International Day for girls, October 11 2021, the collaboration began with Efva’s collection “Not for sale”, sold in favor of UNICEF. For each piece of jewellery sold, 150 SEK of the proceeds goes to the organization’s work for children, and not least girls’ rights around the world.
“UNICEF is an international organization and I’m proud to work with them,” says Efva. “I get quite a few requests, but I have to have the right gut feeling. When UNICEF asked me, it felt right because it’s so important that children don’t get hurt. It’s also an established, serious and credible organization.”
Stay away
The collection consists of a necklace and a bracelet in silver, with the stamped text “NOT FOR SALE” with a barbed wire around. “When my design process begins, all my ideas and what I want to express with my pieces start to spin in my head,” says Efva. “This is about vulnerable girls, it’s serious and important. ‘Not for sale’ means that no child is for sale and the barbed wire around the words is to clarify ‘stay away’.”
“I hope that my pieces of jewellery can help to make this important subject visible and that it generates lots of help in the form of money for UNICEF for education around the world.”
On behalf of the United Nations
UNICEF works on behalf of the UN to ensure that the Convention on the Rights of the Child is followed by all the countries that have signed it. In practice, this means that UNICEF works together with, and on behalf of governments in 190 countries, which gives them a unique opportunity for influence.
We spoke with Pernilla Baralt, Secretary General at UNICEF Sweden, who tells us more about the collaboration;
What’s your opinion about the collaboration with Efva Attling Stockholm?
Efva Attling is a fantastic designer with a great and genuine commitment to children's, and not least girls', rights. For us, this collaboration is about the common commitment and the fantastic results for children's rights that the revenue generates. Together, we also reach out with a message about the equal value and rights of all children.
For every piece of jewellery sold, 150 SEK goes to your work - what can 150 SEK be used for?
150 SEK may be enough for:
• A day at school for 13 children.
• Food for 34 children, in one day.
• Clean drinking water for a child under one year.
• Maternity care for 5 women.
Do you have a specific focus area right now where the money goes?
The money is not earmarked for a specific project or focus area. Every day, we help millions of children survive and thrive. Babies are vaccinated against deadly diseases. More and more girls are gaining access to education. Child soldiers are freed. Families are reunited after disasters. It is possible to change children’s lives, and we know how to make it happen.
“No child is for sale. The barbed wire symbolizes ‘Stay Away’.” – EFVA ATTLING
Jewellery sold for a good cause
Since 2004, Efva Attling has collaborated with a number of aid organizations and designed jewellery with a strong message.
